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  • Writer's pictureRyan Allsman

Native vs. Web App: Making the Right Choice for Your Application

Updated: Apr 18

app decision making analysis


Mobile and web applications have become indispensable tools for individuals and businesses alike. When it comes to distributing your app, you face a crucial decision: should you release a native app on the app store or as a web app accessible through a browser? Both options have their merits and limitations, making it essential to carefully weigh the factors to ensure the best fit for your application's goals and target audience. In this blog post, we will explore the advantages and considerations of each approach to help you make an informed decision.

Accessibility and Distribution

Releasing a native app, whether for Android or iOS, can grant you easy access to a vast user base via the App Store and Google Play Store. Most people are familiar with downloading apps from the app store, making it a convenient way to get your application into the hands of potential users. Moreover, mobile devices are the primary means of content consumption for many individuals, making app store distribution an attractive option.

The drawback of this choice lies in cross-platform compatibility. Supporting both Android and iOS devices might require additional development time and resources, as you'll likely need separate versions of your app. While cross-platform development tools can streamline the process, ensuring your developer is proficient in using them is crucial to avoid any future complications.

Internet Availability

While consistent internet access is becoming more widely available, it is not ubiquitous. If you are expecting your users will using your application on the go, in areas with spotty internet, or make use of the device's local storage, then a native app might be your best bet. If, on the other hand, your application requires your users to always be online, maybe for talking to an API or cloud server, then a web app may be more effective.


If you are looking to monetize your app, the app stores provide a streamlined payment process that allows you to collect payments without setting up additional infrastructure. Apple and Google handle the payment process, but they do take a percentage of your revenue as their fees.

Versatility and Universal Access

Web apps offer universality across platforms and devices. By providing a seamless experience across all phones and PCs, web apps eliminate the need for users to install anything, as they can access the application directly through their browsers. This universality can significantly expand your potential audience and save development time, as you don't need to build separate versions for different platforms.

The Best of Both Worlds: Wrapper Apps

The bridge between native and web apps, wrapper apps can provide you with the best of both worlds. Wrapper apps are applications that wrap a web app inside a native app shell, offering users the convenience of accessing the app from an app store while maintaining the web app's core functionality. Wrapper apps combine the reach of web apps with the familiarity and discoverability of app store distribution, providing an optimal solution for some use cases.


Choosing between a native and web app is a critical decision that requires careful consideration of your application's requirements, target audience, and long-term goals. App stores offer easy accessibility and distribution but may require additional development efforts for cross-platform compatibility. Web apps, on the other hand, provide universal access but require a stable internet connection.

By understanding the unique benefits and limitations of each approach, you can make an informed decision that aligns with your application's vision and user expectations. Whether you opt for an app store release, a web app, or even a hybrid solution with a wrapper app, the key is to ensure your choice enhances user experience and drives the success of your application.

Selecting between a native app and web app will certainly depend on unique factors to your business, consider consulting a professional who can give clarity and expertise to your decision. EmpowerTech exists to help everyone turn their solutions into a reality to make the world a better place. Contact us today and see if we might be the right fit for you.

Note: This blog post was generated with the assistance of an AI language model based on OpenAI's GPT-3.5.

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